AVERINE NEW PRODUCTS PRESS RELEASE

Averine Introduces New Rose Lipstick Collection & Pen Eyeliner

Singapore, 1 May 2007

Averine, the skincare cosmetics brand, today introduced two latest products to its range of
cosmetics – The Averine Rose Collection, a collection of lipsticks, as well as a new Pen Eyeliner

Averine Rose Collection

The Averine Rose Collection comprises 4 lovely colors: Graceful Rose, Splendid Rose, Proud Rose and Evening Rose. Inspired by the rose flower, ancient symbols of love and beauty, the Averine Rose Collection of lipsticks features filming polymers for brilliant shine and long-lasting wear.

These ultra rich bodied cream lipsticks plump up lips with a luminous and sparkling glow, making lips simply irresistible. Averine Rose Collection lipsticks are formulated without D&C pigment, an artificial colorant which can be harmful to the skin when used repeatedly. As a replacement, natural colors derived from plants are used instead.

The Averine Rose Collection lipsticks make lips appear full and smooth with their protecting
formulation. Nourishing ingredients such as Rice Bran Oil provide added moisture while Vitamin C
conditions and nourishes lips to keep them supple. In addition, Vitamin E helps prevent signs of
premature aging.

The Averine Rose Collection lipsticks feature a creamy-smooth, non-sticky texture and a leveled
tip for excellent control and precise application.

Averine Pen Eyeliner

Averine’s new liquid Pen Eyeliner in Black delivers defined contouring and adds emphasis to the eyes instantly. Its quick drying, long-lasting and easy removal properties makes it a must-have for every lady.

Skin around the eyes is extremely delicate and is highly prone to being stretched. With an easyremoval formula, the user reduces the strain around the eyes when removing Averine’s Pen Eyeliner, thus effectively decreasing the occurrence of premature wrinkles.

Created with the consumer’s skin in mind, the latest liquid Pen Eyeliner is gentle enough to be used on all skin types. The Pen Eyeliner is made with ingredients which promote skin health, is non-comedogenic (do not clog pores) and suitable for sensitive skin.

Averine’s Pen Eyeliner comes with a custom fine tip applicator, to ensure perfect application every time. By varying pressure exerted on the tip of the pen, the thickness of the eye line can be changed, creating different custom looks for everyone. Its smudge-proof formula also enables quick drying and long-lasting effects, ensuring users a whole day of refined eye contour without sacrificing on protection of the skin around the eyes.

Application tip for Pen Eyeliner

Look down into a mirror, position the tip of pen on the upper eyelids and gently glide along the eyelids to create line. Start from the inner corner and work outwards.

Download full Press Release here (PDF, 180k).

Averine spells therapeutic cosmetics – dedicated to promoting optimum skin health. It is a revolutionary cosmetic brand that consciously addresses both aspects of makeup and skincare as a whole, for people seeking makeup solutions in achieving healthy skin. Averine eliminates the use of controversial synthetic ingredients, which may be harmful to the skin wherever possible. Free from mineral oil, cocoa butter, lanolins and derivatives, Averine is formulated with natural skin nurturing components such as botanical extracts, vitamins and minerals, and contains non-synthetic ingredients. Averine not only nurtures the skin, but treats dermatological tumults. Long-term usage of Averine improves skin condition.

100% Nourishing. 100% Pampering. 100% Skin Loving.